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Cengage – Business Analytics: Data Analysis & Decision Making 2020

Updated August 10, 2026 84 MB
Cengage – Business Analytics: Data Analysis & Decision Making 2020

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Description

The eighth edition of Business Analytics: Data Analysis & Decision Making focuses on teaching through examples and full integration with Excel software to help students solve complex business problems. This edition specifically covers the Power BI tools available in Excel, such as Power Query and Power Pivot, and teaches how to use them in the desktop version.

The book provides a framework for data-driven decision-making in organizations by examining descriptive, predictive, and prescriptive analytics. From regression and time series analysis to optimization modeling and data mining, all topics are explained in simple language and using complementary educational videos.

Book Features

  • Specialized training on Power Query and Power Pivot tools for managing large amounts of data.
  • Extensive coverage of data mining, clustering, and market basket analysis.
  • Providing optimization and simulation models for decision-making under uncertainty.
  • Integration of the R programming language for more advanced analysis in digital versions.
  • Includes up-to-date case studies and real-world business issues.

Book specifications

Headlines

Accounting
Economics/Government
Finance
Human Resources
Marketing
Miscellaneous Statistical
Operations Management
Sport/Gaming

Pictures

Business Analytics: Data Analysis & Decision Making

User Guide

Extract the file and run it with the appropriate software.

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Download file – 84 MB

File(s) password: www.downloadly.ir

File size

84 MB

What is included

  • Specialized training on Power Query and Power Pivot tools for managing large amounts of data.
  • Extensive coverage of data mining, clustering, and market basket analysis.
  • Providing optimization and simulation models for decision-making under uncertainty.
  • Integration of the R programming language for more advanced analysis in digital versions.
  • Includes up-to-date case studies and real-world business issues.