{"id":14612,"date":"2026-08-10T11:16:16","date_gmt":"2026-08-10T11:16:16","guid":{"rendered":"https:\/\/nokobox.com\/index.php\/item\/the-great-course-plus-how-you-decide-the-science-of-human-decision-making-2019-10\/"},"modified":"2026-08-10T11:16:16","modified_gmt":"2026-08-10T11:16:16","slug":"the-great-course-plus-how-you-decide-the-science-of-human-decision-making-2019-10","status":"publish","type":"digital_item","link":"https:\/\/nokobox.com\/index.php\/item\/the-great-course-plus-how-you-decide-the-science-of-human-decision-making-2019-10\/","title":{"rendered":"The Great Course Plus \u2013 How You Decide: The Science of Human Decision Making 2019-10"},"content":{"rendered":"<div class=\"w-post-elm post_content\">\n<h2><span dir=\"auto\" style=\"vertical-align: inherit\">Description<\/span><\/h2>\n<p data-path-to-node=\"4\"><span dir=\"auto\" style=\"vertical-align: inherit\">How You Decide: The Science of Human Decision Making. Humans are faced with thousands of choices every day that require decision-making. These decisions range from trivial, everyday choices to life-changing, life-changing decisions. The human brain is constantly trying to solve these decision puzzles. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University School of Business, uses research revealed through scientific methods to understand and explain the human decision-making process. This course builds on empirically tested theories to present measurable hypotheses that go beyond the unscientific assumptions of the past. Using the metaphor of a factory, Professor Hamilton will explain in 24 in-depth lectures the raw information that goes into the decision-making process, how the cognitive machinery of the mind prepares and assembles this raw information, and ultimately the motivational control mechanisms that guide this cognitive machinery to produce a decision. Most people think they arrive at conclusions by logically examining options, but this course reveals a much more fascinating reality of surprising experiments, often illogical choices, and counterintuitive outcomes. The information presented in this course will allow the audience to better understand their own everyday choices, employ the right tools to achieve their personal goals, and most effectively influence the decisions of others.<\/span><\/p>\n<h3 data-path-to-node=\"7\"><span dir=\"auto\" style=\"vertical-align: inherit\">What you will learn<\/span><\/h3>\n<ul>\n<li data-path-to-node=\"8,0,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">How the number and arrangement of options affect decision-making and how they prevent people from making any decisions.<\/span><\/li>\n<li data-path-to-node=\"8,1,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Exploring how the memory of a song or joke can influence certain decisions months or years later.<\/span><\/li>\n<li data-path-to-node=\"8,2,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Analyzing the impact of hidden messages on decision-making and their ability to align choices against inner desire.<\/span><\/li>\n<li data-path-to-node=\"8,3,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Understanding how advertising changes blood flow in the brain without the involvement of a person\u2019s conscious thought.<\/span><\/li>\n<li data-path-to-node=\"8,4,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Understanding mental shortcut processes (heuristics) and how they lead to stereotyping and incorrect decisions.<\/span><\/li>\n<li data-path-to-node=\"8,5,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Understand the difference between intrinsic and extrinsic motivations and their impact on people\u2019s long-term behaviors.<\/span><\/li>\n<li data-path-to-node=\"8,6,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Exploring how the mind is misled by reason-based decisions that appear perfectly logical on the surface.<\/span><\/li>\n<li data-path-to-node=\"8,7,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Recognize the power of information segmentation to influence your own and others\u2019 decisions.<\/span><\/li>\n<li data-path-to-node=\"8,8,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Learn effective ways to break a bad habit or create a positive, lasting behavioral habit.<\/span><\/li>\n<li data-path-to-node=\"8,9,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Understand why traditional lists of pros and cons can be poor decision-making tools.<\/span><\/li>\n<li data-path-to-node=\"8,10,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Understanding the importance of reference points and how they are interpreted or misinterpreted by the cognitive system.<\/span><\/li>\n<li data-path-to-node=\"8,11,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Examining the Halo Effect and how it positively and negatively impacts everyday judgments.<\/span><\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\"><span dir=\"auto\" style=\"vertical-align: inherit\">This course is suitable for people who:<\/span><\/h3>\n<ul>\n<li data-path-to-node=\"11,0,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Business managers and entrepreneurs who want to use decision science to improve their sales and marketing strategies.<\/span><\/li>\n<li data-path-to-node=\"11,1,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Marketing and advertising professionals who seek to understand consumer psychology and predict customer behavior.<\/span><\/li>\n<li data-path-to-node=\"11,2,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Researchers and students in psychology, cognitive science, and behavioral economics who are looking for modern empirical experiments.<\/span><\/li>\n<li data-path-to-node=\"11,3,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">People who want to improve the quality of their personal decision-making in financial, career, and family matters.<\/span><\/li>\n<li data-path-to-node=\"11,4,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Human resource managers who seek to understand the mechanisms that motivate employees and guide organizational choices.<\/span><\/li>\n<li data-path-to-node=\"11,5,0\"><span dir=\"auto\" style=\"vertical-align: inherit\">Anyone interested in understanding their own cognitive errors and learning scientific tools to combat them.<\/span><\/li>\n<\/ul>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">Course Details: How You Decide: The Science of Human Decision Making<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\">Publisher: <\/span><a href=\"https:\/\/href.li\/?https:\/\/shop.thegreatcourses.com\/how-you-decide-the-science-of-human-decision-making\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit\">TheGreatCoursePlus<\/span><\/a><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\">Instructor: <\/span><a class=\"professor-name h2 m-0 n-link\" href=\"https:\/\/downloadlynet.ir\/tag\/ryan-hamilton\/\"><span dir=\"auto\" style=\"vertical-align: inherit\">Ryan Hamilton<\/span><\/a><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\">Training level: Beginner to advanced<\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\">Training duration: 12 hours<\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\">Number of lessons: 24<\/span><\/li>\n<\/ul>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">Course topics<\/span><\/h3>\n<div class=\"ds-virtual-list-items _6f2c522\">\n<div class=\"ds-virtual-list-visible-items\">\n<div class=\"_4f9bf79 d7dc56a8 _43c05b5\" data-virtual-list-item-key=\"4\">\n<div class=\"ds-message _63c77b1\">\n<div class=\"ds-markdown ds-assistant-message-main-content\">\n<ul>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Thinking Scientifically about Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">The Two-System Model of Decision Making<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">The Role of Heuristics in Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">How Habits Make Decisions Easier<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Self-Regulation and Choice<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">The Value Curve and Human Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Emotional Influences on Decision Making<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">How Goals Guide Our Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Reason-Based Choice<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Mental Accounting as a Factor in Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">The Role of Mindsets in Decision Making<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">How Consistency Drives Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Social Influences on Decision Making<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Nonconscious Influences on Decision Making<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">An Evolutionary View of Decision Making<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Regulatory Focus and Human Motivation<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Decision Rules<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">How Context Influences Choice<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">How Framing Effects Guide Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">The Role of Memory in Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Assortments, Variety, and Choice<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">How Evaluability Affects Decisions<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">Halo Effects and Choice<\/span><\/span><\/li>\n<li class=\"ds-markdown-paragraph\" dir=\"ltr\" style=\"text-align: left\"><span class=\"\"><span dir=\"auto\" style=\"vertical-align: inherit\">The Four Rs of Decision Making<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">Course images<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1039157 size-full\" src=\"https:\/\/downloadly.ir\/wp-content\/uploads\/2026\/06\/How-You-Decide-The-Science-of-Human-Decision-Making.png\" alt=\"How You Decide: The Science of Human Decision Making\" width=\"1425\" height=\"162\"><\/p>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">Sample course video<\/span><\/h3>\n<div style=\"width: 640px;\" class=\"wp-video\"><span class=\"mejs-offscreen\">Video Player<\/span><\/p>\n<div id=\"mep_0\" class=\"mejs-container mejs-container-keyboard-inactive wp-video-shortcode mejs-video\" tabindex=\"0\" role=\"application\" aria-label=\"Video Player\" style=\"width: 640px; height: 360px; min-width: 217px;\">\n<div class=\"mejs-inner\">\n<div class=\"mejs-mediaelement\"><mediaelementwrapper id=\"video-195240-1\"><video class=\"wp-video-shortcode\" id=\"video-195240-1_html5\" width=\"640\" height=\"360\" preload=\"metadata\" src=\"https:\/\/dl.downloadly.ir\/Files\/Elearning\/Sample\/How_You_Decide_The_Science_of_Human_Decision_Making_Downloadly.ir.mp4?_=1\" style=\"width: 640px; height: 360px;\"><source type=\"video\/mp4\" src=\"https:\/\/dl.downloadly.ir\/Files\/Elearning\/Sample\/How_You_Decide_The_Science_of_Human_Decision_Making_Downloadly.ir.mp4?_=1\"><a href=\"https:\/\/dl.downloadly.ir\/Files\/Elearning\/Sample\/How_You_Decide_The_Science_of_Human_Decision_Making_Downloadly.ir.mp4?nocache=1786178598267\">https:\/\/dl.downloadly.ir\/Files\/Elearning\/Sample\/How_You_Decide_The_Science_of_Human_Decision_Making_Downloadly.ir.mp4<\/a><\/video><\/mediaelementwrapper><\/div>\n<div class=\"mejs-layers\">\n<div class=\"mejs-poster mejs-layer\" style=\"display: none; width: 100%; height: 100%;\"><\/div>\n<div class=\"mejs-overlay mejs-layer\" style=\"display: none; width: 100%; height: 100%;\">\n<div class=\"mejs-overlay-loading\"><span class=\"mejs-overlay-loading-bg-img\"><\/span><\/div>\n<\/div>\n<div class=\"mejs-overlay mejs-layer\" style=\"display: none; width: 100%; height: 100%;\">\n<div class=\"mejs-overlay-error\"><\/div>\n<\/div>\n<div class=\"mejs-overlay mejs-layer mejs-overlay-play\" style=\"width: 100%; height: 100%;\">\n<div class=\"mejs-overlay-button\" role=\"button\" tabindex=\"0\" aria-label=\"Play\" aria-pressed=\"false\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mejs-controls\">\n<div class=\"mejs-button mejs-playpause-button mejs-play\"><button type=\"button\" aria-controls=\"mep_0\" title=\"Play\" aria-label=\"Play\" tabindex=\"0\"><\/button><\/div>\n<div class=\"mejs-time mejs-currenttime-container\" role=\"timer\" aria-live=\"off\"><span class=\"mejs-currenttime\">00:00<\/span><\/div>\n<div class=\"mejs-time-rail\"><span class=\"mejs-time-total mejs-time-slider\" role=\"slider\" tabindex=\"0\" aria-label=\"Time Slider\" aria-valuemin=\"0\" aria-valuemax=\"0\" aria-valuenow=\"0\" aria-valuetext=\"00:00\"><span class=\"mejs-time-buffering\" style=\"display: none;\"><\/span><span class=\"mejs-time-loaded\"><\/span><span class=\"mejs-time-current\"><\/span><span class=\"mejs-time-hovered no-hover\"><\/span><span class=\"mejs-time-handle\"><span class=\"mejs-time-handle-content\"><\/span><\/span><span class=\"mejs-time-float\"><span class=\"mejs-time-float-current\">00:00<\/span><span class=\"mejs-time-float-corner\"><\/span><\/span><\/span><\/div>\n<div class=\"mejs-time mejs-duration-container\"><span class=\"mejs-duration\">00:00<\/span><\/div>\n<div class=\"mejs-button mejs-volume-button mejs-mute\"><button type=\"button\" aria-controls=\"mep_0\" title=\"Mute\" aria-label=\"Mute\" tabindex=\"0\"><\/button><a href=\"javascript:void(0);\" class=\"mejs-volume-slider\" aria-label=\"Volume Slider\" aria-valuemin=\"0\" aria-valuemax=\"100\" role=\"slider\" aria-orientation=\"vertical\"><span class=\"mejs-offscreen\">Use Up\/Down Arrow keys to increase or decrease volume.<\/span><\/p>\n<div class=\"mejs-volume-total\">\n<div class=\"mejs-volume-current\" style=\"bottom: 0px; height: 100%;\"><\/div>\n<div class=\"mejs-volume-handle\" style=\"bottom: 100%; margin-bottom: -3px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<div class=\"mejs-button mejs-fullscreen-button\"><button type=\"button\" aria-controls=\"mep_0\" title=\"Fullscreen\" aria-label=\"Fullscreen\" tabindex=\"0\"><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">Installation Guide<\/span><\/h3>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\">After Extract, view with your favorite player.<\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\">Subtitles: None<\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\">Quality: 480p<\/span><\/p>\n<\/div>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">Download link<\/span><\/h3>\n<p><a href=\"https:\/\/dl4.downloadly.ir\/Files\/Elearning\/The_Great_Course_Plus_How_You_Decide_The_Science_of_Human_Decision_Making_2019-10.part1_Downloadly.ir.rar?nocache=1786178596\"><span 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href=\"https:\/\/dl4.downloadly.ir\/Files\/Elearning\/The_Great_Course_Plus_How_You_Decide_The_Science_of_Human_Decision_Making_2019-10.part8_Downloadly.ir.rar?nocache=1786178596\"><span dir=\"auto\" style=\"vertical-align: inherit\">Download Part 8 \u2013 631 KB<\/span><\/a><\/p>\n<h3 dir=\"ltr\">Rapidgator link<\/h3>\n<p><a href=\"https:\/\/rapidgator.net\/file\/c3937dc7066651abc6b9505d00febfac\/The_Great_Course_Plus_How_You_Decide_The_Science_of_Human_Decision_Making_2019-10.part1_Downloadly.ir.rar.html\" target=\"_blank\" rel=\"noopener\">Download Part 1 \u2013 1 GB<\/a><\/p>\n<p><a href=\"https:\/\/rapidgator.net\/file\/aeb8fe70bab07a0be40fbe36927c121f\/The_Great_Course_Plus_How_You_Decide_The_Science_of_Human_Decision_Making_2019-10.part2_Downloadly.ir.rar.html\" target=\"_blank\" rel=\"noopener\">Download Part 2 \u2013 1 GB<\/a><\/p>\n<p><a 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target=\"_blank\" rel=\"noopener\">Download Part 6 \u2013 1 GB<\/a><\/p>\n<p><a href=\"https:\/\/rapidgator.net\/file\/2faf8fed3043331be4f043a08d8f6b29\/The_Great_Course_Plus_How_You_Decide_The_Science_of_Human_Decision_Making_2019-10.part7_Downloadly.ir.rar.html\" target=\"_blank\" rel=\"noopener\">Download Part 7 \u2013 1 GB<\/a><\/p>\n<p><a href=\"https:\/\/rapidgator.net\/file\/4280f6cbd5a3df46678f4ce4fb2667aa\/The_Great_Course_Plus_How_You_Decide_The_Science_of_Human_Decision_Making_2019-10.part8_Downloadly.ir.rar.html\" target=\"_blank\" rel=\"noopener\">Download Part 8 \u2013 631 KB<\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\">File(s) password: www.downloadly.ir<\/span><\/p>\n<h3><span dir=\"auto\" style=\"vertical-align: inherit\">File size<\/span><\/h3>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\">7 GB<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Description How You Decide: The Science of Human Decision Making. Humans are faced with thousands of choices every day that require decision-making. 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