Description
How You Decide: The Science of Human Decision Making. Humans are faced with thousands of choices every day that require decision-making. These decisions range from trivial, everyday choices to life-changing, life-changing decisions. The human brain is constantly trying to solve these decision puzzles. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University School of Business, uses research revealed through scientific methods to understand and explain the human decision-making process. This course builds on empirically tested theories to present measurable hypotheses that go beyond the unscientific assumptions of the past. Using the metaphor of a factory, Professor Hamilton will explain in 24 in-depth lectures the raw information that goes into the decision-making process, how the cognitive machinery of the mind prepares and assembles this raw information, and ultimately the motivational control mechanisms that guide this cognitive machinery to produce a decision. Most people think they arrive at conclusions by logically examining options, but this course reveals a much more fascinating reality of surprising experiments, often illogical choices, and counterintuitive outcomes. The information presented in this course will allow the audience to better understand their own everyday choices, employ the right tools to achieve their personal goals, and most effectively influence the decisions of others.
What you will learn
- How the number and arrangement of options affect decision-making and how they prevent people from making any decisions.
- Exploring how the memory of a song or joke can influence certain decisions months or years later.
- Analyzing the impact of hidden messages on decision-making and their ability to align choices against inner desire.
- Understanding how advertising changes blood flow in the brain without the involvement of a person’s conscious thought.
- Understanding mental shortcut processes (heuristics) and how they lead to stereotyping and incorrect decisions.
- Understand the difference between intrinsic and extrinsic motivations and their impact on people’s long-term behaviors.
- Exploring how the mind is misled by reason-based decisions that appear perfectly logical on the surface.
- Recognize the power of information segmentation to influence your own and others’ decisions.
- Learn effective ways to break a bad habit or create a positive, lasting behavioral habit.
- Understand why traditional lists of pros and cons can be poor decision-making tools.
- Understanding the importance of reference points and how they are interpreted or misinterpreted by the cognitive system.
- Examining the Halo Effect and how it positively and negatively impacts everyday judgments.
This course is suitable for people who:
- Business managers and entrepreneurs who want to use decision science to improve their sales and marketing strategies.
- Marketing and advertising professionals who seek to understand consumer psychology and predict customer behavior.
- Researchers and students in psychology, cognitive science, and behavioral economics who are looking for modern empirical experiments.
- People who want to improve the quality of their personal decision-making in financial, career, and family matters.
- Human resource managers who seek to understand the mechanisms that motivate employees and guide organizational choices.
- Anyone interested in understanding their own cognitive errors and learning scientific tools to combat them.
Course Details: How You Decide: The Science of Human Decision Making
- Publisher: TheGreatCoursePlus
- Instructor: Ryan Hamilton
- Training level: Beginner to advanced
- Training duration: 12 hours
- Number of lessons: 24
Course topics
Course images
Sample course video
Installation Guide
After Extract, view with your favorite player.
Subtitles: None
Quality: 480p
Download link
Rapidgator link
File(s) password: www.downloadly.ir
File size
7 GB
