Description
Bob Iger Teaches Business Strategy and Leadership. This course examines the strategies and management approaches of one of the most successful media executives. Throughout his 45-year career in media, Bob Iger has never shied away from change and innovation. This trait has helped him grow and evolve one of the world’s most beloved and oldest brands at The Walt Disney Company without losing its original magic. As chairman and CEO of Disney, he shaped the company’s strategic vision and led it on some of the boldest moves and largest acquisitions in the media world today. These major moves include the acquisition of large and beloved companies such as Pixar, Marvel, Lucasfilm, and 21st Century Fox. He also helped expand the company’s content across new and diverse platforms and fully embraced direct-to-consumer technology. During his tenure at Disney, the company became widely recognized as an industry leader and earned a spot on the best-of lists of most major business publications. Bob Iger himself has been named one of the most powerful people in the world and one of the best CEOs in the business world. In this online class, the Disney CEO’s strategies for growing a brand in an era of big change and leading with integrity, courage, and optimism are taught. Through real-life examples and lessons from his own experiences, the strategy behind Disney’s biggest acquisitions is revealed. He teaches his perspective on the art of negotiation, risk management, and brand evolution. He also shares his core leadership principles and teaches how to embrace change and take smarter risks so you can reap greater rewards in your company and career.
What you will learn
- Risk management: Properly assessing risks in macroeconomic decisions and reducing the likelihood of failure.
- Focus on corporate strategy: How to set key goals and direct the organization’s resources toward specific objectives.
- Analyzing major acquisitions: Examining the process, reasons, and how Disney acquired Pixar and Marvel.
- Brand evolution and reinvention: Modern ways to update an old brand without losing its original identity.
- Anticipating consumer needs: Techniques for understanding the market and guessing future customer desires.
- Characteristics of Effective Leadership: Familiarity with the moral and skill characteristics of a great leader, such as courage and honesty.
- Effective time management: Proper planning methods to increase personal and organizational productivity.
- Managing industry change and transformation: How to face and adapt to sudden market innovations.
- Navigating complex contracts: Managing heavy, multi-party business meetings and contracts.
- The Art of Negotiation: Learning bargaining techniques and achieving win-win agreements in business.
This course is suitable for people who:
- Senior managers and entrepreneurs: People who are looking to develop large-scale strategies for the growth and development of their business.
- Organizational leaders and supervisors: Those who want to strengthen their leadership, team management, and verbal influence skills.
- Marketing and branding specialists: People who are responsible for promoting, updating, and keeping brand names alive.
- Business development experts: Those who deal with business contracts, company mergers, and large acquisitions.
- Management and business students: Those who want to combine theoretical lessons with the practical experiences of a global manager.
- Anyone interested in career advancement: Those who want to advance their position by learning to manage time and take smart risks.
Bob Iger Teaches Business Strategy and Leadership Course Details
- Publisher: MasterClass
- Instructor: Bob Iger
- Training level: Beginner to advanced
- Training duration: 2 hours and 10 minutes
- Number of lessons: 13
Course headings
Course images
Sample course video
Installation Guide
After Extract, view with your favorite player.
Subtitles: English
Quality: 540p
Download link
Rapidgator link
File(s) password: www.downloadly.ir
File size
1.7 GB
