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Euromed University of Fes – Graphic Design & Visual Communication : Handbook for Students 2025

Updated August 10, 2026 114 MB
Euromed University of Fes – Graphic Design & Visual Communication : Handbook for Students 2025

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Description

Graphic Design & Visual Communication: Handbook for Students is designed to guide graphic design and visual communication students from their early years of study to their dissertation and entry into the job market. In an era where artificial intelligence tools have profoundly impacted the arts, this work emphasizes the importance of critical thinking and the fundamental principles of design.

The content of the book is a combination of theoretical discussions and practical exercises that help the student find his artistic identity and become familiar with the technical skills required in the industry. The author has tried to express complex visual concepts in simple language for a better understanding of modern design structures.

Book Features

  • Exploring the principles of visual literacy and theories of perception in design.
  • A practical guide to entering the profession, from resume writing to client negotiations.
  • Learning how to work with design grids and modular concepts in graphics.
  • Analyzing the role of artificial intelligence in creativity and how to use it correctly.
  • Presenting case studies of successful advertising campaigns and visual identity design.

Book specifications

Headlines

Introduction to visual communication
How to start designing?
Basic of graphic design
Between bahuas and artificial intelligence
Workshop for beginning graphic designers
Poster
Visual identity
Book design
Motion graphic design
3D Visualization
Web design
Mobile app design

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Graphic Design & Visual Communication: Handbook for Students

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Download file – 114 MB

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File size

114 MB

What is included

  • Exploring the principles of visual literacy and theories of perception in design.
  • A practical guide to entering the profession, from resume writing to client negotiations.
  • Learning how to work with design grids and modular concepts in graphics.
  • Analyzing the role of artificial intelligence in creativity and how to use it correctly.
  • Presenting case studies of successful advertising campaigns and visual identity design.