Descriptions
International Marketing & Cross Industry Growth Specialization, This Coursera specialization teaches practical frameworks and techniques for international marketing and cross‑industry growth. Across six courses—including Intro to International Marketing; International Marketing Entry and Execution; International B2B Marketing; International Hospitality & Healthcare Services Marketing; International Entertainment and Sports Marketing; and a capstone project—you’ll learn market assessment, entry strategy, localization, channel selection, pricing, campaign adaptation, and sector‑specific tactics for diverse global markets.
Through case studies, applied assignments, and a final capstone, you will develop strategic planning and execution skills for international expansion, B2B and consumer marketing, and industry‑specific approaches for hospitality, healthcare, entertainment, and sports. Instructor Dae Ryun Chang guides Beginner‑level learners with practical examples and exercises so that by the end you can design and implement cross‑industry international marketing plans and complete a real‑world capstone project.
What you’ll learn
- Understand core concepts of international market assessment and entry strategy
- Design localization and channel strategies for different global markets
- Develop B2B marketing plans for international contexts
- Apply sector‑specific marketing techniques for hospitality, healthcare, entertainment, and sports
- Execute campaign adaptation, pricing and positioning across industries
- Complete a capstone project that synthesizes strategy and execution for cross‑industry growth
Who this course is for
- Marketing students and early‑career professionals seeking practical international marketing skills
- Marketing managers and business owners planning market entry or global expansion
- Professionals in hospitality, healthcare, entertainment or sports looking for industry‑specific marketing tactics
- B2B marketers who need frameworks for cross‑border client acquisition and partnerships
- Anyone aiming to apply practical case studies and a capstone to real‑world international marketing challenges
Specificatoin of International Marketing & Cross Industry Growth Specialization
- Publisher : Coursera
- Teacher : Dae Ryun Chang
- Language : English
- Level : Beginner
- Number of Course : 6
- Duration : 4 weeks to complete at 10 hours a week
Content of International Marketing & Cross Industry Growth Specialization
Requirements
- No prior experience required
Pictures
Sample Clip
Installation Guide
Extract the files and watch with your favorite player
Subtitle : English
Quality: 720p
Download Links
Course 1 – Intro to International Marketing
Course 2 – International Marketing Entry and Execution
Course 3 – International B2B (Business to Business) Marketing
Course 4 – International Hospitality & Healthcare Services Marketing
Course 5 – International Entertainment and Sports Marketing
Course 6 – International Marketing & Cross Industry Growth Capstone Project
Password file(s): www.downloadly.ir
File size
3.82 GB
