Description
In his book Product-Led SEO, Eli Schwartz argues that the days of relying solely on keywords to rank on Google are over. He introduces the concept of “product-led SEO,” where the focus is on building a product that actually meets users’ needs, rather than playing with algorithms. The author believes that if a product is designed well, organic traffic will naturally flow to it. Instead of providing repetitive “SEO checklists,” he examines the logic and theories behind the huge successes of brands like TripAdvisor and Zello.
Elsewhere in the book, Schwartz teaches managers and marketers how to align SEO with larger business goals and product design. He believes that SEO should not be added as an afterthought at the end of a project, but should be embedded at the heart of the product development process. Using data and real-world examples from software as a service (SaaS) companies, the book shows readers how to go beyond traditional keyword research tools and create new market demand that competitors haven’t yet considered.
Book Features
- Paradigm shift from keyword to user: Focus on solving real customer problems instead of chasing keyword search volume.
- Long-term strategies: Providing a framework for creating sustainable growth that won’t be easily wiped out by Google’s algorithmic changes.
- Manager-friendly: Non-technical language that is ideal for product and executive managers who want to understand the impact of SEO on revenue.
- Data-driven analytics: Learn how to use internal product data to produce valuable and unique content.
- Differentiation from traditional SEO: Examining the structural differences between attracting mass traffic and attracting high-converting traffic.
Book specifications
- Publisher: Houndstooth
- Instructor/Author: Eli Schwartz
- Number of pages: 203
- Number of chapters: 9
- Format: PDF
Headlines
Pictures
User Guide
Extract the file and run it with the appropriate software.
Download link
File(s) password: www.downloadly.ir
File size
1.4 MB
