Descriptions
Business Fundamentals: Marketing Strategy, If you want to be a business owner or a corporate executive whose job involves business decisions, you must master three fundamental disciplines: Business Strategy, Management and Leadership, and Marketing Strategy. Whether you are an entrepreneur with an engineering background or a professional looking to climb the corporate ladder, you cannot succeed without understanding how to build a marketing plan, conduct thorough marketing research, collect primary data, and perform client segmentation. This course provides comprehensive coverage of selecting target customer groups, understanding the 4Ps of Marketing, classifying products, managing product branding and packaging, and setting prices dynamically to align with long-term competitive strategies.
Furthermore, you will discover how to organize physical or digital distribution channels, set up highly effective promotional campaigns across social media, establish critical Key Performance Indicators (KPIs), and monitor Customer Lifetime Value (CLV). Designed for both business and non-business backgrounds, this practical program reinforces every concept using real-world case studies like Coca-Cola and Tesla, combined with extensive quiz questions, explanatory notes, and downloadable PDF assets. This knowledge will elevate your business acumen, helping you build a successful venture or drive smarter decision-making in any administrative or executive role.
What you’ll learn
- Why we need Marketing
- Why a career in Marketing can be really interesting
- How to build a Marketing plan
- Understand customers and their needs, wants, and demands
- Perform marketing research
- Carry out customer segmentation
- Set up the 4Ps of Marketing
- Leverage product mix and pricing strategies
- Organize marketing campaigns
- Calculate Customer Lifetime Value
Who this course is for
- Aspiring entrepreneurs
- Business owners
- Business executives
- Marketing executives
- MBA graduates
- Students who want to learn how to set up a successful business venture
Specificatoin of Business Fundamentals: Marketing Strategy
- Publisher : Udemy
- Teacher : 365 Careers
- Language : English
- Level : All Levels
- Number of Course : 41
- Duration : 2 hours and 7 minutes
Content of Business Fundamentals: Marketing Strategy
Requirements
- The course is suitable for people with business education and for people without business education
Pictures
Sample Clip
Installation Guide
Extract the files and watch with your favorite player
Subtitle : English
Quality: 720
Download Links
Password file(s): www.downloadly.ir
File size
789 MB
